The AM2 speaks directly to the quintessential allure of March LA.B. By appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies.
True to our origins, honest with our drives, devoted to our vision... we have developed a “Surfer” rather than a “Diver”. In 1957, an American Filmmaker, Peter Viertel, sets foot in France with a surfboard in his bags, in La Côte des Basques, Biarritz. The local kids from la côte, “Tontons Surfeurs” to be, discover with him the thrill of surfing on this beach’s waves overseen by a majestic...
March is our beloved month. Our founding month. It is the genesis of our story, the month in which we were born. A birthday, our “timeless adventure” birthday. This March, we want to celebrate it. Annually, durably, elegantly... The “Millesime March” is and will be unique and limited, proudly ingrained in time
The Millesime 2020 is a sublime MANSART dressed with a green enamel dial...
Our watches’ hearts beat between Los Angeles and Biarritz. Their style between Mansart’s castles and le Château Marmont, between classicism and modernity. This 26 mm angular watch follows the octogonal architecture of La Place Vendôme, sketched by Jules Hardouin Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance between shapes ... The Lady MANSART is its...
The ideal gift ... Offer him/her an experience in one of our Parisian stores and the opportunity to choose the model of his/her dreams with our gift card!
The SEVENTY’s twin sister, the SEVENTY-S features a subtly fluted bezel doubled with a dial and brightened indexes. A raw dial, a thiner glass, a purified crown, a flat screwed case back for an elegant and more accessible watch assembled in Asia ! More elegant, more formal, this tiny treasure available in 5 monochrome colours is the ultimate watch to chill. Perlon or stainless steel strap,...
Let’s take a walk in the sun during the october month… Yoann Fournier received « a green card » for a road trip on the California roads between beaches and the Mojave desert. Santa Monica, Newport Beach, Hollywood… Vision translated onto glossy paper for a patchwork of images between surf and old rides.
Framed print on order Gold Frame, glossy photo paper Size 50 x 70 cm
One week...
One subdial for the month, one subdial for the day. With date and time, the AGENDA gives the essential complications to measure the passage of times. A moderate-sized bi-compax with a racing and vintage style.
The SEVENTY’S smaller sister, the SIXTY is its true homothety. Best suited for our beloved ones, it treasures its harmony to magnify women’s grace. A raw dial, a thiner glass, a purified crown, a flat screwed case back for an elegant and more accessible watch assembled in Asia ! With a milanese mesh band, luxurious et chiseled, it is elegant and ornate. With a perlon band, vigorous and...
One subdial for the month, one subdial for the day. With date and time, the AGENDA gives the essential complications to measure the passage of times. A moderate-sized bi-compax with a racing and vintage style.
The AM59 perpetuates so dear to MARCH recurring aesthetic codes. Furiously beveled corners, crown knowingly shifted index precisely chiseled fluted bezel carefully and irresistibly raised glass ... A signature anachronistic dimensions (36 mm) in tribute to the finest references of our «favorite» shows 50 years.
A manifesto, an imprint, a signature ... these words summarize the motivations that led us to publish this book of photographs from César Ancelle. Our encounter with César’s artwork was aesthetic love at first sight. His eye is honest, precise and refined. He catches gracious moments to transcend them on glazed paper through waves, through time, and especially through times spent on waves......