Hydrophobic 20 mm large band freely adjustable. Braided with polyamide threads, it is super resistant, elegant, and available in an array of easily interchangeable colors true to the Seventies.
The AM1 stands as the firstborn of the AM series. Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watch making.
Duplicating the elegant curves of her now iconic sister, the AM1 Slim asserts its prominence as muse of the Seventies. The chiseled dials of our 38 mm “cushion” watch carry a neo-retro taste sublimed by their shades and finish ranging from golden to bronze... An elegant purity radiates from such simplicity.
March LA.B and Joseph Bonnie take you on a watchmaking road movie journey aboard a 1968 Chevrolet Camaro Z28. With a limited and sublime numbered version of the already « iconic » MANSART Automatique. A MANSART titled « Easy driver » conceived exclusively for the occasion and equipped with an adjustable Bonklip strap, made of a series of thin polished links, reimagined by the brand Joseph...
1969 symbolic year! The AM69 is a “timeless essential”. This condensed simplicity while roundness is a true hymn to the basics. A refined but racy watch, genuine allegory of the creators’ aesthetic vision. Because “less is more”.
Duplicating the elegant curves of her now iconic sister, the AM1 Slim asserts its prominence as muse of the Seventies. The chiseled dials of our 38 mm “cushion” watch carry a neo-retro taste sublimed by their shades and finish ranging from golden to bronze... An elegant purity radiates from such simplicity.
A manifesto, an imprint, a signature ... these words summarize the motivations that led us to publish this book of photographs from César Ancelle. Our encounter with César’s artwork was aesthetic love at first sight. His eye is honest, precise and refined. He catches gracious moments to transcend them on glazed paper through waves, through time, and especially through times spent on waves......
Our watches’ hearts beat between Los Angeles and Biarritz. Their style between Mansart’s castles and le château Marmont, between classicism and modernity. This 34 mm angular watch follows the octogonal architecture of La Place Vendôme, sketched by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance between shapes... The MANSART is its contemporary...
The AM2 speaks directly to the quintessential allure of March LA.B. By appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies.
Our watches’ hearts beat between Los Angeles and Biarritz. Their style between Mansart’s castles and le château Marmont, between classicism and modernity. This 34 mm angular watch follows the octogonal architecture of La Place Vendôme, sketched by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance between shapes... The MANSART is its contemporary...
Our watches’ hearts beat between Los Angeles and Biarritz. Their style between Mansart’s castles and le château Marmont, between classicism and modernity. This 34 mm angular watch follows the octogonal architecture of La Place Vendôme, sketched by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance between shapes... The MANSART is its contemporary...
The SEVENTY’S smaller sister, the SIXTY is its true homothety. Best suited for our beloved ones, it treasures its harmony to magnify women’s grace. A raw dial, a thiner glass, a purified crown, a flat screwed case back for an elegant and more accessible watch assembled in Asia ! With a milanese mesh band, luxurious et chiseled, it is elegant and ornate. With a perlon band, vigorous and...
True to our origins, honest with our drives, devoted to our vision... we have developed a “Surfer” rather than a “Diver”. In 1957, an American Filmmaker, Peter Viertel, sets foot in France with a surfboard in his bags, in La Côte des Basques, Biarritz. The local kids from la côte, “Tontons Surfeurs” to be, discover with him the thrill of surfing on this beach’s waves overseen by a majestic...