1969 symbolic year! The AM69 is a “timeless essential”. This condensed simplicity while roundness is a true hymn to the basics. A refined but racy watch, genuine allegory of the creators’ aesthetic vision. Because “less is more”.
Tiger Eye dial, a chatoyant gemstone that is usually a metamorphic rock with a golden to red-brown colour and a silky lustre.
Limited to 10 pieces.
1969 symbolic year! The AM69 is a “timeless essential”. This condensed simplicity while roundness is a true hymn to the basics. A refined but racy watch, genuine allegory of the creators’ aesthetic vision. Because “less is more”.
The AM2 speaks directly to the quintessential allure of March LA.B. By appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies.
The AM1 stands as the firstborn of the AM series. Its curves are a tribute to the eponymous style of the Sixties: simple, elegant with nuances of attitude and swagger. The AM1 subtly and successfully twists the past and present aesthetic codes of watch making.
The AM59 perpetuates so dear to MARCH recurring aesthetic codes. Furiously beveled corners, crown knowingly shifted index precisely chiseled fluted bezel carefully and irresistibly raised glass ... A signature anachronistic dimensions (36 mm) in tribute to the finest references of our «favorite» shows 50 years.
Duplicating the elegant curves of her now iconic sister, the AM1 Slim asserts its prominence as muse of the Seventies. The chiseled dials of our 38 mm “cushion” watch carry a neo-retro taste sublimed by their shades and finish ranging from golden to bronze... An elegant purity radiates from such simplicity.
Duplicating the elegant curves of her now iconic sister, the AM1 Slim asserts its prominence as muse of the Seventies. The chiseled dials of our 38 mm “cushion” watch carry a neo-retro taste sublimed by their shades and finish ranging from golden to bronze... An elegant purity radiates from such simplicity.
The SEVENTY’s twin sister, the SEVENTY-S features a subtly fluted bezel doubled with a dial and brightened indexes. A raw dial, a thiner glass, a purified crown, a flat screwed case back for an elegant and more accessible watch assembled in Asia ! More elegant, more formal, this tiny treasure available in 5 monochrome colours is the ultimate watch to chill. Perlon or stainless steel strap,...
The BONZER drops in to complement our Surfing range. A name inspired by the revolutionary surfboards shaped by brothers Duncan and Malcolm Campbell in the Seventies. Faster, more manoeuvrable and more aggressive surfboards, easier to ride and ideal in every wave. Our BONZER will also adapt to your everyday lifestyle. We shaped it in a circular 41 mm case, containing its thickness and...
March is our beloved month. Our founding month. It is the genesis of our story, the month in which we were born. A birthday, our “timeless adventure” birthday. This March, we want to celebrate it. Annually, durably, elegantly... The “Millesime March” is and will be unique and limited, proudly ingrained in time
The Millesime 2020 is a sublime MANSART dressed with a green enamel dial...
A manifesto, an imprint, a signature ... these words summarize the motivations that led us to publish this book of photographs from César Ancelle. Our encounter with César’s artwork was aesthetic love at first sight. His eye is honest, precise and refined. He catches gracious moments to transcend them on glazed paper through waves, through time, and especially through times spent on waves......