The SEVENTY’s twin sister, the SEVENTY-S features a subtly fluted bezel doubled with a dial and brightened indexes. A raw dial, a thiner glass, a purified crown, a flat screwed case back for an elegant and more accessible watch assembled in Asia ! More elegant, more formal, this tiny treasure available in 5 monochrome colours is the ultimate watch to chill. Perlon or stainless steel strap,...
Our watches’ hearts beat between Los Angeles and Biarritz. Their style between Mansart’s castles and le château Marmont, between classicism and modernity. This 34 mm angular watch follows the octogonal architecture of La Place Vendôme, sketched by Jules Hardouin-Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance between shapes... The MANSART is its contemporary...
One subdial for the month, one subdial for the day. With date and time, the AGENDA gives the essential complications to measure the passage of times. A moderate-sized bi-compax with a racing and vintage style.
The BONZER drops in to complement our Surfing range. A name inspired by the revolutionary surfboards shaped by brothers Duncan and Malcolm Campbell in the Seventies. Faster, more manoeuvrable and more aggressive surfboards, easier to ride and ideal in every wave. Our BONZER will also adapt to your everyday lifestyle. We shaped it in a circular 41 mm case, containing its thickness and...
New born of the collection, the FIFTY is a “candy watch” delicacy. A raw dial, a thiner glass, a purified crown, a flat screwed case back for an elegant and more accessible watch assembled in Asia ! With its glossy dials and sharp colours, you can choose to wear it with a velvet strap for formal nights or perlon strap to layback over the summer. A true sweet and salty candy on your wrist....
Our watches’ hearts beat between Los Angeles and Biarritz. Their style between Mansart’s castles and le Château Marmont, between classicism and modernity. This 26 mm angular watch follows the octogonal architecture of La Place Vendôme, sketched by Jules Hardouin Mansart, architect of the Sun King. Nobility, majesty, symmetry and balance between shapes ... The Lady MANSART is its...
March LA.B and Joseph Bonnie take you on a watchmaking road movie journey aboard a 1968 Chevrolet Camaro Z28. With a limited and sublime numbered version of the already « iconic » MANSART Automatique. A MANSART titled « Easy driver » conceived exclusively for the occasion and equipped with an adjustable Bonklip strap, made of a series of thin polished links, reimagined by the brand Joseph...
The VALOIS is a subtle downsizes of our now famous and successful AM59. This little 28 mm well-rounded “ jewel “ underlines its elder sister aesthetic design codes to sublimate its natural glow... A classic “must have “ !
Duplicating the elegant curves of her now iconic sister, the AM1 Slim asserts its prominence as muse of the Seventies. The chiseled dials of our 38 mm “cushion” watch carry a neo-retro taste sublimed by their shades and finish ranging from golden to bronze... An elegant purity radiates from such simplicity.
True to our origins, honest with our drives, devoted to our vision... we have developed a “Surfer” rather than a “Diver”. In 1957, an American Filmmaker, Peter Viertel, sets foot in France with a surfboard in his bags, in La Côte des Basques, Biarritz. The local kids from la côte, “Tontons Surfeurs” to be, discover with him the thrill of surfing on this beach’s waves overseen by a majestic...
"Don't mess with green" This BELZA limited edition is a chromatic tribute to our roots . Our favorite color combined with our emblematic « Surfer » watch . A black PVD case, with a green sunray dial on a dark green Nato. The ultimate and perfect combo for a raw but refined watch.
Limited to 20 pieces
The AM2 speaks directly to the quintessential allure of March LA.B. By appealing to men with bravado and style. Its sharp, definitive angles distinguish these timepieces as a true standout. The AM2 is charismatic, aggressive and radically Seventies.