THE GREEN LINE
The March LA.B «Green Line» is a subtle green signature through discrete details.
The number 3 of the customized date reminding the founder’s favorites month.
The lining bracelets stitched a flange point of the emblematic color.
The bright « skeleton » background on the automatic versions.
All these refined touch celebrate a strong and unique identity.
MARCH LA.B IS SOCIALLY CONSCIOUS
Time and the watch structure life.
The green color symbolizes life.
This color code is recurrent in the brand’s creations.
The March LA.B Green Line expresses the will to assist associations in the work of suicide prevention, a socially taboo affliction that particularly concerns the lives of those involved with the brand.
Suicide imposes public denial, and the danger of silence that accompanies it.
By donating 1% of its benefits to associations helping suicide prevention, March LA.B wishes to fight this silence that kills. For our children, our families, our friends and our neighbors.