The JC1 aesthetic is a modern rendition of the ‘banker watch’, which exudes an early 1960’s, Madison Avenue sensibility. March LA.B’s taste for details and sophistication lends the JC its Mad Men appeal, celebrating beautiful women, luxury and a crazy lifestyle. The steel case silhouette is perfectly oval shaped, with the curve of the case back elegantly mirroring thecrystal dome. The pusher, located at 2 o’clock, sets the analog alarm, responding to the needs of the worldwide traveler.
