AM3 | 50th Anniversary Shelby Cobra

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March LA.B introduces its boldest timepiece to date through the AM3.  Inspired by muscle­car culture, the AM3 maintains a vintage quality without neglecting the sophistication that is synonymous with March LA.B.  The masculine proportions and perforated leather strap pre­destine this particular timepiece as a staple for the fast and fashion­minded man.


  • Limited Edition / 50 pieces worldwide
  • 38 mm cushion 316 L stainless steel case
  • Black DLC treatment Swiss automatic movement
  • Caliber ETA 2892-A / Hour, minute, sweep second
  • Self-winding mechanism with ball bearing
  • Date corrector
  • Stop second device
  • ETACHRON regulator system and regulator corrector
  • 28 800 vibrations per hour / 4 HZ
  • 21 jewels Oscilliating mass with « Los Angeles / Biarritz » customized guilloché
  • MARCH customized date
  • Black SHELBY dial / gunmetal indexes
  • Hands with luminescent treatment BGW9
  • Matte black perforated genuine Alligator band with custom burgundy leather lining
  • Band manufactured in France
  • Anti-reflective domed sapphire crystal
  • Screwed down crown
  • Gold PVD screwed case back with custom SHELBY limited edition engraving
  • Sapphire crystal case back with custom SHELBY logo
  • Waterproof 10 ATM / 100M
  • SHELBY packaging includes:
  • Wood dashboard replica with serial number

  • $2999.00 USD

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    © 2011 March LA.B, believes the specifications on this site to be correct at the time of publishing. Specifications, standard equipment, options, fabrics and colors are subject to change without notice.