Driven by an obsession for definitude within design, the March LA.B creative team has partnered with some of the Swiss industry’s most reputable watchmakers. March LA.B has forged this relationship with our Swiss manufacturers alongside one of France’s most prestigious leather factories. Centered in Bienne, Switzerland, the complex and careful construction of March LA.B timepieces is a true testimony to the Swiss-made reputation, demonstrated by technique, functionality, reliability and precision.

March LA.B is a Swiss-made luxury timepiece brand with headquarters in Los Angeles, California and Biarritz, France. Striking a balance between modern L.A. style and French heritage detailing, the brand’s designs embody opposite yet complimentary aesthetics and create a new transversal time zone. Rooted in vintage inspiration, these timepieces are refined in their simplicity and assert the philosophy that less is more.

March LA.B dedicates rigorous attention to a wide range of subtleties, decorations and components that celebrate a strong and unique identity: finely worked crown placed at 4 o’clock, engraved case back, green signature highlight revealed through discreet touches, a bold case treatment with contrasting polished and handbrushed steel, customized dates and locking buckles that reflect the retro spirit of the brand.

March LA.B timepieces are assembled by master watchmakers who have perfected the complexities of their craft. Their expertise ensures precise control and technical excellence.  All components are constructed, tested and adjusted with painstaking detail in order to ensure the utmost quality. The custom ETA 2892-A movement is the heart of the March LA.B automatic collection. This perpetual engine is considered by specialists to be the most precise and reliable movement on the market.