March LA.B is socially conscious. Time and the watch structure life. The green color symbolizes life. This color code is recurrent in the brand’s creations.
The March LA.B Green Line expresses the will to assist associations in the work of suicide prevention, a socially taboo affliction that particularly concerns the lives of those involved with the brand. Suicide imposes public denial, and the danger of silence that accompanies it. By donating 1% of every watch sold to associations helping suicide prevention, March LA.B wishes to fight this silence that kills. For our children, our families, our friends and our neighbors.
