Inspired by classic cinematic tales of seduction, filmmaker Dimitri Coste captures MARCH LA.B’s 2012 Collection
amidst an affair between modern lovers.Voyeuristic glimpses are caught through the tinted windows of the 1955 William
Cody House in Palm Springs, a marvel of mid-century preservation. Starring actor Gunner Wright and bombshell Laine Jennings.
See the videos in or Gallery or watch the vimeo links here:
Assistant Direction by Rick Rodney
Wardrobe by Lillian Goodman
Hair by Jenny Kim
Makeup By Laurie Carter
The Editors of The Watch Observer, a French watch review site, watches trialled and tested our AM1 40 MM Black Auto
and came out with some great things about the product - “full of neat details that demonstrate is still possible to find beautiful
pieces featuring a Swiss Made real appeal and offered at competitive rates.”
See the review here in French or read below for English:
http://www.thewatchobserver.fr/-montres-de-luxe-et-de-prestige-guide-d-achat-essai-revue-comparatif-photos-prix-du-neuf-/-March-LA-B-AM1-40-mm-Black-Automatic-.html

More hype over our collaboration with Parisian retailer Colette, the “1805 Imperial Phantom”- this
time from the Hypebeast themselves.

Our 2012 Men’s and Women’s Collection video shorts are soon to release later this week.
Be sure to keep watching our facebook page for the official launch.
See stills below for a quick teaser…
Shot by Dimitri Coste.
Starring Gunner Wright and Laine Jennings.





Intersection Magazine’s online supplement features our just-released “1805 Imperial Phantom”,
a collaboration with distinguished Parisian boutique, Colette. Offered with a desk stand and two choices
of chain clasps, this horological beauty establishes an iconic demeanor fit for modern times.
Priced at €1,290 EUR (approximately $1,685 USD). Available only through Colette.

Metallic pastels were aplenty on this spring season’s runways- from Chanel and Louis Vuitton to Theyskens
Theory and Givenchy. The dreamy, confection-like color pallet would have left our heads stuck in the clouds
if it weren’t for the heavy metal edge weighting our feet firmly to the ground.
PRADA

GILES DEACON

DRIES VAN NOTEN

CHRISTIAN DIOR

ALEXIS BITTAR

THEYSKENS THEORY

ALEXANDER WANG

MARCHESA

CHANEL
MARCH LA.B

One of our favorite blogs about men’s wear, Anchor Division, selects some of their favorite shots from our
2012 Look Book and posts them on the site.
See more from the gallery here: http://www.march-lab.com/gallery



The devil-may-care, pop color has been an automotive fetish since the birth of muscle car culture.
During the mid-1960’s when American car companies were each creating their own versions of the
new four-wheeled breed of hero, they all took notice to paint the streets red.
1964 PONTIAC GTO

1965 MERCURY CYCLONE

1966 FORD MUSTANG

1967 MERCURY COUGAR ELIMINATOR 428

1968 DODGE DART GTS

1969 MERCURY MARAUDERX-100

1970 CHEVORLET CHEVELLE SS

1971 PLYMOTH ROADRUNNER
