Futuristic as seen from the Bond Era of Diamonds are Forever, the Elrod Residence, designed by
John Lautner, nestles massively in the excavated rock at the southern tip of Palm Springs. Like the
sapphire crystal shape of our AM3 Series, the house’s dramaticly blunted-oval shape extends from the
exterior rim of the overall circumference, creating an immediate and dynamic impact of design.
Organic shapes, monumental construction and world class design create an extraordinary experience of
space that Lautner himself described as “timeless” architecture. The 60’-wide circular living is surmounted
by a conical dome that fans out in nine petals between nine clerestories angled up to bring in light. Retractable
curved glass curtain walls open the entire living room and pool terrace to panoramic views of Mount San
Jacinto, Mount San Gorgonio and the full sweep of the valley below and mountain ranges beyond.
Lautner’s architectural brilliance became immortalized in popular culture with the 1971 James Bond film,
Diamonds are Forever. Sean Connery’s final official turn as Bond, also put on display the Lautner designed
Elrod House. With all the extravagances in Diamonds are Forever, which included the Ken Adam designed
penthouse apartment of Willard Whyte, this scene is arguably the most memorable. The spacious interior,
panoramic vista and interplay of diagonals with circular forms, leaves an ever-lasting impression.
March LA.B’s founders- Alain Marhic and Jerome Mage- take a trip to Tokyo from their separate corners
of the globe. This occasion was granted in order to celebrate the newly instated distribution of MARCH LA.B
by Beyond Cool and a pop up store with United Arrows.
An exhibit curated in conjunction with the Ford-Cobra-Shelby 50th Anniversary Reunion by Lynn “Mr. Cobra” Park.
While at the 50th Anniversary Shelby Reunion, held at the NHRA Motorsports Museum,
we took a look around their their permanent collection for an insider perspective on the history of automotive racing.
Photos taken of vintage shelby cobra interiors during the 50th Anniversary Shelby Cobra Reunion.
— at NHRA Motorsports Museum in Pomona, California.
MARCH LA.B will be on display at the Ford-Cobra-Shelby 50TH Anniversary Reunion with Shelby Distribution.
At this event, MARCH LA.B will launch our second limited edition collaboration with Shelby for the first time
stateside. A second piece project which celebrates the hallmarks of a classic- style and performance.
For more information on the reunion and the exhibit, visit Museum.NHRA.com.
The Ford-Cobra-Shelby 50TH Anniversary Reunion, scheduled for April 20-21, will include two days of
open track time on the historic Pomona Road Race course, a car show open to all Shelby and Ford-powered
vehicles, a panel discussion with Bob Bondurant and Parnelli Jones, and a banquet honoring Carroll Shelby.
(A photo of Carroll Shelby and MARCH LA.B’s Creative Director, Jerome Mage)
At this event, MARCH LA.B will launch our second limited edition collaboration with Shelby for the
first time stateside. A project which celebrates the hallmarks of a classic- style and performance.
The AM3 50th Anniversary Shelby Cobra Timepiece commemorates the evolution of a legendary
vehicle alongside the release of Shelby America’s own 50th Anniversary Limited Edition CSX8000-series Cobra.
